AMERICAS 2023 TRAINING PROGRAM OVERVIEW
Join ASM in their 2023 training program. Delegates will gain an encompassing view of air service development, including learning about the fundamentals of the function, experience creating different kinds of forecasts and develop marketing skills to increase traffic. The current global crisis will also be explored, including possible routes toward recovery.
To receive a 15% discount, sign up for the full program!
December 2023 Training Program - Register now
COURSES
Fundamentals of Route Development for Airports and Destinations
Course Dates:
May 16-17, 2023 - Register Now
Location:
Informa
222 W Las Colinas Blvd
Irving, TX 75039
---------------------------
Course Dates:
September 12-13, 2023 - Register Now
Location:
Informa
2121 K St NW
Washington, DC 20037
---------------------------
Course Dates:
December 5-6, 2023 - Register Now
Location:
Informa
1650 SE 17th St #412
Fort Lauderdale, FL 33316
Summary:
This course offers a comprehensive introduction to air service development, catering primarily to those who are relatively new to the function. An air service network is the most critical element of an airport, generating passenger and cargo volumes, aeronautical and non-aeronautical revenues as well as serving as a catalyst for local, regional and national economic growth. This course equips delegates with the practical tools and techniques to attract new routes and growth from airlines.
Key Objectives
- The characteristic components of markets
- An introductory understanding of airline economics
- The importance of airport competitive positioning and target planning
- Key selling points of your destination and how to articulate them to airlines
- How to organize and implement a route target sales campaign
- The most effective ways of approaching and presenting to airlines
- The relevance of data, market research and analytics to route development
- How to improve your skills to deliver success for your airport or organization
- Fundamentals of route support and airline incentive programs
Agenda
1. Setting the Scene
2. Understanding Your Market
3. Understanding Airlines
4. Airline Insight Survey
5. Positioning and Competitors
6. Strategy and Targets
7. Implementation
8. Airline Deals
9. Marketing to Airlines and the "Perfect Presentation"
Advanced Data & Route Forecasting
Course Dates:
September 13-14, 2023 - Register Now
Location:
Informa
2121 K St NW
Washington, DC 20037
Summary
Route traffic forecasts are a critical component of an airline’s decision-making process when considering new routes. Airlines expect airports and stakeholders to provide as much detailed data and insight into prospective destinations markets as possible. This course will enable delegates to understand the most up-to-date techniques to generate both short and long-term traffic forecasts, including how to utilise appropriate market data, understanding how successful your target route can be, and tips on how to pitch to the airlines.
Key Objectives:
- How to produce a route traffic forecast
- Assumptions and methodologies from real-world examples
- The latest forecasting techniques, analytics including QSI, MCR and others
- How to use traffic data, market research and analytics for route forecasting
- The key outputs airlines want to see in a presentation
- Benchmarking against competing airports
- How to manipulate data
- Practical route forecasts exercises and case studies
Agenda
1. Setting the Scene
2. Excel Skills
3. Forecasting Overview and Demand Forecasting Techniques
4. Stimulation and Forecasting Techniques
5. Long Term Forecasting Techniques
6. Airline Route Economics
7. Review and Certification
Marketing to Airlines and Incentives
Course Dates:
May 18-19, 2023 - Register Now
Location:
Informa
222 W Las Colinas Blvd
Irving, TX 75039
*NEW COURSE*
Airline Marketing and Incentives for Tourism Boards and Airports
Course Dates:
December 7-8, 2023 - Register Now
Location:
Informa
1650 SE 17th St #412
Fort Lauderdale, FL 33316
Summary
The growth of the route development function within airports and tourism organisations has propelled forward the importance of marketing to attract new airlines, new routes and to build traffic. The programme will appeal to experienced B2B marketers, route developers and particularly those newly appointed to the aviation marketing function. It will help delegates gain insight into how to create distinctive marketing communications for their airport or tourist organisations ensuring a true competitive advantage in attracting airlines. The importance of airport branding will also be discussed, as well as the application of new digital media and content marketing within airport campaigns. This course is practical, creative and thought provoking, enabling marketers to better plan, build and implement compelling airline marketing campaigns.
Key Objectives:
- What drives airline customer decisions?
- How airlines are influenced by airport brand and marketing
- Differentiation and positioning of your market and service offer
- Understanding of new digital and social media platforms
- How to create cutting edge campaigns and standout presentations to airlines
- The importance of incentives for airlines
- Negotiation skills and techniques
- Case studies and sharing experiences
Agenda
1. Setting the Scene
2. Understanding Your Market
3. Understanding Airlines
4. Airline Insight Survey
5. Airline Deals and Incentives
6. Marketing Channels
7. Content Marketing
8. Marketing to Airlines and the "Perfect Presentation"
9. Implementation
10. Airport Business Plan
FACILITATOR
Jeremiah Gerald - Senior Director
ABOUT ASM
ASM, the world’s first route development consultancy and founder of Routes events, offers a wide range of services and solutions to help you grow your air service network. Through consultancy services, data and analytics solutions and route development training courses, ASM can guide clients through every step of the route development process, including client representation at Routes events. With a proven record of working with airlines, airports, tourism boards, and economic development boards, ASM’s success is due to a clear focus on results.
TESTIMONIALS
“Great course with lots of opportunities to ask questions and talk about real-life examples which all made for an informative and enjoyable training. I recommend it to anyone who needs either an initiation into Route Development or a quick update."
Houda Draouil, Market Development Manager, Brussels Airport
“Thorough, comprehensive and detailed, supported by practical examples and with time for dialogue.”
Tim Heijenbrock, Airline Partnerships Director
“Participating on the Fundamentals of Route Development training just 2 weeks after I joined the Airline Development Team of Budapest Airport was a huge boost to widen my knowledge on how airlines work and how airports can attract them. Tony was a great instructor who gave us the right real-world examples on how airline decision makings work in tough economical times like the one in which we are right now. This two-day course really helped me understand the key necessities of network development. I 100% recommend it to everyone willing to start a career in a similar field.”
Kaszab Dávid, Airline Development Specialist, Budapest Airport Zrt.
CONTACT
asm-global.com
