Marketing to Airlines & Incentives
The programme will appeal to experienced B2B marketers, route developers and particularly those newly appointed to the aviation marketing function. It will help delegates gain insight into how to create distinctive marketing communications for their airport or tourist organisations ensuring a true competitive advantage in
The importance of airport branding will also be discussed, as well as the application of new digital media and content marketing within airport campaigns. This workshop is practical, creative and thought provoking, enabling marketers to better plan, build and implement compelling airline marketing campaigns.